As the dynamics in many sectors intensify, customers are becoming more demanding – and the financial and ICT sectors are no exception. It is key for sales teams to accurately assess the value of changing needs. What does your customer need? And more importantly: what will your customer need tomorrow? Sales and consultancy skills need to develop in order to be successful and remain on top. In response to these challenges, Communicum has created a Drive Your Business Master Class. The purpose is to enable sales employees to proactively generate business from their personal responsibility and have them gain positive financial results.